Channeling comfort in the sleepwear sets
Comfort has evolved as a key direction for fashion, and even in a post-pandemic world, this trend is promised not to go anywhere. For Fall-winter 20/21, comfortable sets will be essential for the sleepwear market.
Hoodies and sweaters
Hoodies are essential for menswear, while sweaters feel perfect for the women's market. Matching sets elevate the commercial take, so consider pairing them with a jogger or wide-leg pants. Thinking of ranges as trans-seasonal and comfortable, go for lighter fabrics and neutral hues.
Images: @shopkerisma; Palm Angels; Urban Outfitters
Explore the pajama-inspired sets for the perfect balance between comfort and sophistication. Draw attention with prints and go for a more commercial appeal with traditional ones - such as stripes. For this season, explore colors that feel relevant beyond autumn/winter.
Images: Olivia Von Halle; Cotton Project; @alexeaglestudio
Cropped silhouettes are essential for younger consumers, and for this season, prints that bring this youthful vibe, such as tie-dye and florals, will stand out. To add an extra purchase appeal, pairs them with matching bottoms and bring comfort through fabrics.
Images: Tjurs; Urban Outfitters; Wildfox