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  • Danielle Resende

Support small business: meet the new Instagram resource

You must have seen many profiles using the new Instagram tool "Support small business," right? Last May, this initiative was launched to promote small and local businesses that have been severely impacted by the Coronavirus pandemic.

The "Buy local" feature in Stories ends up increasing brand awareness and visits to their profiles. After all, the posts with this sticker are shown in a special section, highlighting similar posts from all the accounts you follow. The operating logic is very close to the "At home" icon, launched by the social network in March.

The greatest thing about this feature is that it shows the last three posts on a given profile and necessary information such as bio and location. To have good results with this new feature, you must keep your business profile up to date and, if possible, with the Instagram Shopping option enabled.

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