Three prints trending this week
Prints are taking over fashion as consumers look for a more optimistic way of dressing. This week, our trendspotters present three key directions.
The logomania is making a comeback for menswear through a more modern lens. Tap into this trend with subtle monogram prints in tonal colourways and geometric shapes for a more contemporary approach.
After a tumultuous year, care and happiness symbols are now coming to the fore to spread festive cheer. Heart motifs are emerging as a key print for kidswear and womenswear, with a playful primary colour palette for a maximalist impression on youth-driven commercial pieces.
As consumers look for more reliable trends and invest in core items that transcend seasons, the perennial stripe comes to the fore. For a contemporary refresh, bring newness via playful colour combinations of bright colours and even pastel tones.
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